Burn the Evergreen

Hey there, 👋🏼

I have been overthinking, and I decided it’s time I send out this newsletter.

Timeless is not a thing anymore. Truthfully, it never was.

Advice ages. Markets shift. What worked five years ago—hell, even five months ago—can turn brittle in your hands.

Let’s talk about Yahoo.

At its peak in the early 2000s, Yahoo was the gateway to the internet. It had the attention, the resources, and the reach. It could have bought Google. It could have dominated social media. It had every opportunity to pivot.

But it didn’t.

It clung to a bloated portal model long after the internet had moved on. While other companies evolved into platforms, search engines, and ecosystems, Yahoo tried to be everything to everyone—and ended up meaning nothing to anyone.

Its downfall wasn’t lack of money or talent. It was it’s unfailing allegiance to an outdated playbook.

That’s what happens when you treat a past win as a permanent blueprint.

And yet, many business owners do the same thing. They keep quoting the same mentor, following the same system, selling the same offer—even as their audience shifts, their market matures, and the internet rewrites itself around them.

What once felt like gospel becomes dogma when you stop questioning it.

If your strategy hasn’t evolved, you’re not honoring your growth—you’re avoiding it.

It’s time to burn the evergreen.

Because lasting value isn’t static. It’s seasonal.

It moves with your context, your capacity, your creative edge.

Let your strategy compost. Let it rot and feed the next thing. That’s how you make room for what's truly alive.

This week’s SaaS recommendation

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Till I see you next, I hope you get a lot done and post more!

Cheers,

Proma

Answer to Quiz: Slack began as an internal communication tool for a failing online game company called Tiny Speck. When the game flopped, the team realized the real gold was in the tool they’d built to talk to each other. That pivot is what turned them into a $27B+ company.