Check out our new look

Hey there, 👋🏼

Hope you have been fantastic!

I have been up to some redecoration myself. I recently rebranded DigiWith with a new logo that aligned with the color palette that I am now working with for the brand.

I thought it was high time to rebrand given how much DigiWitch has grown over the past few years. Also, I wanted to make it a bit more inclusive by removing my reference from the logo.

DigiWitch has outgrown the concept of only Proma Nautiyal. It is now an organization that represents the work, effort, and brilliance of a lot of people. So, it was time we rebranded the cool cat.

The actual process of rebranding

It was clear. The name stays. But it has to be more peppy and out there. It will include the concept of magic (hence the broom) to help you fly to your desired destination and of course the symbols of likes and hashtags that are core to social media.

The entire name inside the crystal ball shows that DigiWitch is the future. A focus on marketing, branding, and strategy that pulls everything together is the future if brands want to stay relevant.

The palette is a lot of colors.

My style of marketing has always been out of the box, which has helped me a lot by carving a neat and clean corner office in my prospects’ and clients’ minds.

Not a lot of brands have what it takes to make bold choices. But the ones that do have always stood out and made their mark.

Think Google, Innocent Drinks, Mailchimp, SkinnyPop, and Urban Decay.

Having said that, it seemed that my Instagram handle for DigiWitch died a slow and painful death.

I stopped seeing any kind of engagement on it. I tried social media CPR and requested people to give it a follow, or like the posts, but it seems it stopped showing up on people’s feeds.

There’s a ton I learned from that account which I would happily share with people who’d like to know “What Not to Do If You Do Not Want to Kill Your Instagram Account”

Just send me a “hey” in reply to this email and I will conduct a LIVE on Instagram to tell you all about it.

So, now, I am starting afresh. New branding. New Logo. New Pallete.

Come, let’s grow our Instagram handles together. Follow me at @digiwitch.content

In case you hadn’t noticed yet, there is yet another change that has happened.

The newsletter is not called “The M Word” (M being Marketing of course and Magic).

This name is more curious than the last one “DigiWitch Potions”

The style will continue to be the same, as so many of you have told me how much you love the way this newsletter is written. But going forward, it’s going to be delivered to your inbox every Friday, instead of Wednesdays.

I figured the vibe of this newsletter is more a Friday kind than a Wednesday kind.

Having said that, I would like you to know that going forward, I will share a strategy, trick, and psychological tidbit, with every newsletter.

The goal is to help you gain marketing mastery, one newsletter at a time.

That’s all from me on this issue. The next one will have a crucial pricing strategy that all business owners and marketers should be aware of.

Keep your eyes peeled for the next issue to hit your inbox next Friday.

Until then,

Have a fab weekend!

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