It's either urgent or it's not

Hey there, 👋🏼

You can tell what a person worships by looking at their calendar.

In business, our schedules often reveal allegiance to urgency, not meaning. Meetings, pings, KPIs, and checklists rule our days. “Sacred” gets shoved to the margins, if it gets space at all.

But here’s a reframe: What if your calendar was a reflection of what you truly value?

What if your week was designed like a sacred space, not a factory?

This isn’t just poetic. It’s deeply practical. Because for creators, founders, and thinkers like you and me, structure isn’t the enemy of freedom. It’s the container that lets our best work emerge.

Building a Sacred Schedule

1. Block out your moments first
Start your week not with tasks, but with touchstones.
What do you need to stay sane, sharp, and sovereign?
Maybe it’s writing. Introspection. Deep research. Strategy time.
Put those on the calendar first. Guard them like holy ground.

2. Differentiate between sacred and urgent
Not everything that’s urgent is important.
And not everything important is urgent.
Urgent screams. Sacred whispers. You have to make space to hear it.

3. Create thresholds, not endless scrolls
Design clear start and end rituals. Light a candle/incense before deep work. Take a walk to close the day. Don’t let your work bleed into every crevice of time. You have to get the thought of “if I am not doing anything I am being unproductive”, out of your head.

Ritual creates rhythm. Rhythm creates resilience. This is the very secret that ensures consistency.

4. Protect the margins
Your best insights rarely arrive during back-to-back Zooms. They come in the in-between.
Leave whitespace. That’s where integration happens. Let yourself process what just happened and what is going to happen next. You are human. Not a machine. You don’t just do tasks, there are emotions involved. You need time to process those.

5. Reflect before you reset
Before planning the next week, pause.
Ask: What nourished me? What drained me? This is the very reason why journaling is important. It helps you keep a log of what is working and what’s not.
Jot. observe. Then adjust. Because a sacred schedule isn’t fixed. It’s fluid.

✴︎ Structure is spiritual.

Even monks and mystics kept daily schedules. Not to control time—but to honor it.

Your calendar can either become a tool of self-betrayal…
Or a reflection of your devotion to the work that matters most.

This week’s SaaS recommendation:

As we come to the end of this edition here are some proud plug-ins of some amazing stuff I have created for you all. My mantra is always, to learn fast, fail fast, and do more by reducing time spent on repetitive tasks. These products help you do just that!

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Till I see you next!

Cheers,

Answer to Quiz: D. W. Somerset Maugham
The quote captures the paradox of creative discipline: inspiration often arrives after you’ve made space for it. Maugham didn’t wait for the muse—he scheduled her arrival.