That One Person...

We often put ourselves under tremendous pressure to perform and outshine. Oftentimes, this pressure itself makes us shirk away our daily chores and activities and blurs the lines of consistency beyond imagination.

We then wonder, “Why can’t I ever get anything done?”

The reason: we tend to live up to expectations each and every day, the way we have grown up. The way the system has modelled our young brains into one which is continuously looking for approval.

Why can’t we ever just do things for the sake of it?

Why must we always do things to prove something?

“How many likes did I get on a post?”

“Why didn’t a certain person comment on my tweet?”

“Why did a person react to my words like that?”

But we conspicuously forget to ask a very important question to ourselves:

“Does it even matter?”

Okay, I get it. We are human beings. It is impossible for us to be a certain way which is perfection by definition.

We will always seek acknowledgement, recognition, and external motivation, but can we reduce the need maybe and try to see things through a different lens?

As a marketer, our approach is always to make an impact. As a good marketer, we are supposed to make a massive impact. But no one told us exactly on how many people. Have they now?

So, I have a good news for you. All you need to do is make an impact on just one person. Aim to make a difference in one person’s life.

Now it isn’t as simple as it sounds. It takes effort to make a difference to anyone’s life. Why writhe the living daylights out of yourself while trying to make things change for an entire population?

1. When you make a difference to one person’s life, it has a domino effect and helps a ton of people through chain reaction. Much like an infectious laughter.

2. Impacting just one person’s life is much easier than doing it by the dozens.

Now coming back to marketing. Remember personas, where you create the profile of one person who is representative of your target audience or an ideal customer profile and create your marketing strategy, plan and communication aligned to that one profile? When doing anything, do it to make a difference to just that one person.

Dissipate all the creative tension and burden that leads to creativity blocks and makes you ask “will it makes sense to everyone?”

It just needs to make sense to one person and see your creative worries go poof!

A note:

As for me, every time I write, I think I am writing to myself. Something I would like to read 2-3 days or years down the line. But this edition of the newsletter is dedicated to someone who has been nothing but extremely supportive of everything I do and especially, this newsletter, and it’s his birthday today. Ashish Jain wish you a very happy birthday!

Cheers,

Proma