Why are we so self obsessed?

Hey there, 👋🏼

How many LinkedIn posts have you seen that say “Talk about the benefits. Not the features. No one’s interested in the features.”

And yet, here we are. Despite the tons of useful information, we find on the internet on how to think, how to strategize, stay motivated, write copy, and churn content, we still come up with the same old… “Our product….”, “I do this…” “I achieved that…”

For heaven’s sake, stop doing that. Especially on the landing page of your website. Even your about us page should have a dedicated section about how you are of help to THEM…your customers.

Truth be said, this level of narcissism is an epidemic that will take a long time to control.

This is not the fault of either the entrepreneurs or novice content creators. This has been the case for a really long time now. We grew up consuming content that spoke mainly about the product and its features. The shift in thinking and individualistic approach that is now being seen across the globe is a new phenomenon.

Understanding that what used to be will no longer work is perhaps the best first step you can take toward this approach. Acknowledge the fact that people are changing. You are serving an audience that belongs to a different generation. The way they think and communicate differs by leaps and bounds from what earlier generations are used to.

And it is not only a matter of generational differences. Marketers now have access to content that educates them about consumer behavior. I remember studying the changes in the brain that happen (using heat maps of the brain) when you see a familiar object, or when you see the menu at a restaurant and you’re hungry vs. when you’re not.

This understanding has helped us carve messages, set displays at stores, plan funnels, and more that are more customer-centric than product-centric.

The shift though will take some time. Not all marketers or entrepreneurs have access to the holy grail of the human mind yet. But till then, creating more customer-centric content would be a great start.

Like I mentioned last week, empathy can also give you a clear boost in achieving this.

Talking about empathy, I conduct special workshops with my clients on Empathetic Marketing so we all are on the same page when we are documenting their marketing strategy.

I will be sharing this workshop with you over a webinar on September 8, 2023. So, if you would like to find out how to master emotions in marketing and ensure brand recall, sales, and customer loyalty then make sure you sign up and attend the webinar.

So, yes, this is what I am going to leave you with this week.

Until next time…

Ciao! 🚀

Like the newsletter? Would love it if you would share it on your socials and with your marketer and founder friends!