- DigiWitch Potions
- Posts
- Social Media Updates This Week
In this issue:
1. What’s happening in the world of social media that you should absolutely know
2. Featured resources this week
3. Must read articles that will add an edge to your career and brand
Hey there, 👋🏼
A little over three weeks to go for the 2026. Of course, I am feeling the urge to record in some of my own marketing predictions for the coming year and so I will.
Before I share the social media updates for this week, here are a couple of my predictions.
More brands will try and adopt the kind of hyper-customisation that Spotify and Netflix dishes out to its customers. It’s très creepy, but let’s not kid ourselves, we love being dished out exactly what we like and stats on how much we listen to a certain song for exactly how many minutes. It’s human to be a tad bit self obsessed like that and brands are hoping to make more money out of that obsessions.
Guess who will have so much more data on you to use in highly targeted ads? It’s……..Meta! Thanks to all the Meta chats, your likes, dwell time on certain posts (yes, you don’t even need to like them for them to know) advertisers have got more than enough info on you to send you hyper-targeted ads. And if you have been wondering if your phone has been listening to you…ahem!
You will be commenting “is this video AI?” more than you do now as content creation and dissemination at the speed of light will become the one and only rule to survive the algorithm and get your share out of the ad revenue pie. AI video creation and editing will take the forefront and you will see lesser mistakes and overrides which will make things more, guess what? Hyper-realistic.
Funnels and automations will reach new heights with a focus on owning your audience instead of building a community on a social media platform where more creators will start feeling lesser control over audience, attention, and of course, algorithm. The focus will shift to middle of the funnel content from where brands will try to capture audience right into the funnel with nurture sequences so subtle that a not so warm lead is warmed up in half the usual time (if done right).
Churn rates are going to skyrocket, especially for high ticket items. Pricing needs to shift for digital brands and products (SaaS) to match the spending plans persona of their buyers.
Now for the good part, you will see less of salesy content and more of story-telling from brands as more marketers understand that people hate interruptions and they do not want negative brand awareness. Just imagine popping up as an ad when a viewer was deeply engrossed in a true-crime video on Facebook. The real villain for that viewer at that time is your brand. And no brand wants to be in that position.
Well, I could go on, but I’d rather write a blog post on this topic and let you get to the updates this week!
📍 What’s New — Platform by Platform
Meta & Oversight Board — 5 Years In
What happened: The Oversight Board marked its five‑year anniversary with a report summarizing its impact: over the past half‑decade it issued more than 300 recommendations to Meta (across Facebook, Instagram, etc.) — and Meta has implemented roughly 75% of them.
Why it matters now:
The board is one of few attempts at external, quasi-independent governance for massive platforms; a recognition that content moderation decisions deserve more transparency, context, and human‑rights framing.
That said: many critics point out that the board’s reach remains limited as only a fraction of all decisions are reviewed, and systemic or policy-level shifts often remain in Meta’s hands.
For creators and businesses: this moment underscores that platforms are not purely technological, they are political arenas. As governance and regulation evolve, so too might the “rules of engagement.”
Authority without accountability is fragile. If you build on a platform, treat governance changes, like this board review, as structural shifts, not footnotes.
Facebook Marketplace — Holiday Gift Showcase Goes Live
What happened: Facebook rolled out a “Holiday Shop” activation within Marketplace — a curated showcase of popular gift ideas tailored to seasonal trends and younger audiences.
Why it matters:
This isn’t just a cosmetic update, it signals a stronger push toward social commerce and gift‑driven buying behaviours, with potential for more impulse purchases (especially from younger demographics).
If you’re a small businesses, creators, and independent sellers: Marketplace could become a lower‑friction entry point for holiday sales aka a channel to surface curated products without building a full e‑commerce setup.
It suggests more blending between “social” and “commerce.” If your business sells products (even digital ones), this holiday push shows how consumer attention on social platforms can be repurposed into transaction momentum.
Timing + context can amplify visibility. If you sell — test a promotion or listing this season. Standout because people are already primed to buy.
Meta → Instagram Marketing API — Under the Hood Changes
What happened: Meta announced updates to the Instagram Marketing API, making it easier for third‑party management tools (agencies, schedulers, CRM‑link tools) to integrate and support marketing workflows.
Why it matters:
For creators, agencies, and marketers: better API access means smoother automation, scheduling, analytics, and possibly easier scaling of social campaigns, that truly has been a pain for the last couple of years.
For those with complex social operations (multiple accounts, cross‑platform scheduling, data aggregation) this deep technical change can unlock efficiencies you may have been patching manually.
As social platforms evolve under AI and pressure of automation, these APIs are the plumbing of future workflows: investing early in tooling and process could pay off significantly.
Infrastructure is the new advantage. If you treat your social presence like a system, these API updates give you more leverage — turn chaos into flow.
🔮 Potion of the Week
“Platforms are not just audiences, they are systems that you need to integrate into your overall marketing structure.”
When you build on someone else’s social turf, treat that turf like infrastructure, i.e., with maintenance, governance, and risk. As platforms evolve (governance boards, APIs, commerce plays), the advantage lies with those who adapt at the system level not just those shouting louder.
This week’s SaaS recommendation:
I have been using Formaloo myself for last 5 years and I can vouch for how extremely convenient and useful this tool is. They have worked really hard on bringing their amazing roadmap to life and you can read the reviews for yourself. This deal is a steal!
Must read this week
Till I see you next!
Cheers,
Proma Nauutiyal
Founder, DigiWitch